The medium is the massage, is a book co-created by Marshal Mcluhan in conjunction with Quentin Fiore, a graphic designer.
I have to say the name itself is what dragged me into wanting to know more about the book. It is Mcluhan's play on words to describe the effect the media has on society, and how in effect it has become a form of massage as to how it is portrayed. Our heads and minds are massaged by these forms of communication to an extent where we no longer realize what is being told to how, and where what is being told no longer matter because it is the "how" that we are in the end concentrated on.
The book although a somewhat difficult read for me, was very interesting in the way it approached the issue and Mc Luhan's philosophy on today's media. Although I don't necessarily agree with all of his arguments. The medium is the massage shows how we are so affected and attached to todays media, that to some extent it has become part of us, part of our senses. Mc luhan argues how according to the way in which a message is portrayed, the message itself changes. Which I think is an aspect that we all can relate to here at Ringling, especially because we come to realize the effect design (the media) has on modern society and the responsibility we will carry as designer towards what is said, because we're the ones that choose how it's said.
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